On Nov. 17th, School of Mathematics, Physics and Statistics invites senior market research experts Ms. Ma Hefang (Nielsen part-time research consultant) to give an online workshop for the teachers and students in SUES who will take part in the National Market Research and Analysis Competition (CRA), in order to further improve the combat ability of the contestants. The report is presided over by Pro. Wang Guoqiang, vice dean of School of Mathematics, Physics and Statistics.
Ma Hefang introduced the four dimensions of participating in CRA to the teachers and students combined with her own over 20 years of domestic and foreign market research experiences, including Survey design, data analysis, text report and PPT presentation.
On the one hand, Ma's report teaches students some basic skills about market research design, analysis and presentation. On the other hand, by analyzing typical problems in previous works, students can avoid some common mistakes. In the interactive session, students had an in-depth exchange and discussion with Ms. Ma on some perplexing questions about participating in CRA. The teachers and students have benefited a lot from this report.
